Spent

Spent
By:Geoffrey Miller
Published on 2009-05-14 by Penguin

A leading evolutionary psychologist probes the hidden instincts behind our working, shopping, and spending Evolutionary psychology-the compelling science of human nature-has clarified the prehistoric origins of human behavior and influenced many fields ranging from economics to personal relationships. In Spent Geoffrey Miller applies this revolutionary science's principles to a new domain: the sensual wonderland of marketing and status seeking that we call American consumer culture. Starting with the basic notion that the goods and services we buy unconsciously advertise our biological potential as mates and friends, Miller examines the hidden factors that dictate our choices in everything from lipstick to cars, from the magazines we read to the music we listen to. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors. Like Freakonomics or The Tipping Point, Spent is a bold and revelatory book that illuminates the unseen logic behind the chaos of consumerism and suggests new ways we can become happier consumers and more responsible citizens.

This Book was ranked at 21 by Google Books for keyword four hundred years of fashion.

Book ID of Spent's Books is jj4tKn9gb1IC, Book which was written byGeoffrey Millerhave ETAG "GUrI9Y5nBOI"

Book which was published by Penguin since 2009-05-14 have ISBNs, ISBN 13 Code is 9781101050842 and ISBN 10 Code is 1101050845

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Book which have "384 Pages" is Printed at BOOK under CategoryBusiness and Economics

This Book was rated by 4 Raters and have average rate at "3.5"

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