Hey, Whipple, Squeeze This
By:Luke Sullivan
Published on 2016-01-19 by John Wiley & Sons
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
This Book was ranked at 35 by Google Books for keyword i hate meetings.
Book ID of Hey, Whipple, Squeeze This's Books is HZRsCwAAQBAJ, Book which was written byLuke Sullivanhave ETAG "rJr4CBUoSxY"
Book which was published by John Wiley & Sons since 2016-01-19 have ISBNs, ISBN 13 Code is 9781119164029 and ISBN 10 Code is 1119164028
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "448 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by Raters and have average rate at ""
This eBook Maturity (Adult Book) status is NOT_MATURE
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is false
Book Preview
Tidak ada komentar:
Posting Komentar