Ted Levitt on Marketing
By:Theodore Levitt
Published on 2006 by Harvard Business School Press
Ted Levitt is one of the most widely respected thinkers in the field of marketing and management. His work and writings have changed the way scores of companies think about their businesses, organize for innovation and creativity, and market their products and services. Now, managers can have access to the best of Levitt's thinking over the last five decades in Ted Levitt on Marketing. Framed by a new introduction, this book features seminal articles, including Marketing Success Through Differentiation, The Globalization of Markets, After the Sale Is Over, and Marketing Myopia. A must-have resource for managers and marketers in any industry, this Harvard Business Review Paperback book is filled with big ideas and practical tools for creating and sustaining a company's competitive edge.
This Book was ranked at 12 by Google Books for keyword what they dont teach you at harvard business school.
Book ID of Ted Levitt on Marketing's Books is 04XywAEACAAJ, Book which was written byTheodore Levitthave ETAG "g6FE6CMHvbg"
Book which was published by Harvard Business School Press since 2006 have ISBNs, ISBN 13 Code is 9781422102060 and ISBN 10 Code is 1422102068
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Book which have "226 Pages" is Printed at BOOK under CategoryBusiness and Economics
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